Elf Foods

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'elf foods’ is a modern and innovative local business which was established in 1984 and is one of the biggest independent retail health food stores in the East Midlands. Located in the market town of Loughborough, Leicestershire, the stunning store offers a fabulous selection of high quality vitamins, minerals, herbal and homeopathic remedies along with a large natural body care section. Also available in store is a vast range of organic and special dietary foods, including gluten-free, dairy-free, chilled, frozen and seasonal products.

As the areas largest suppliers of sports nutrition products we offer a bespoke sports nutritional planning service. ‘We also regularly welcome top professional sports personalities into the store to offer advice and guidance regarding training and nutrition within their specialist fields’. The store also offers a variety of natural treatments including acupuncture, craniosacral therapy, allergy testing, sports massage, reflexology and non-surgical acupuncture face lifts. All treatments are carried out by highly qualified practitioners in our dedicated therapy suite.

'elf foods’ has a team of dedicated and highly experienced staff who receive regular professional on-site training and also participate in distance learning opportunities. This ensures they have excellent knowledge about the range of our products including healthy living and nutrition. With increasingly restrictive legislation on various products specialist training is essential. We continually invest in the development of all our staff and provide them with the opportunity to attend trade shows and other appropriate events to support their knowledge and understanding.