Serene Order

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Serene Order began in 1993 when it opened its first standalone store in Drury Lane, West Midlands. Nadeem Ahmed the founder of Serene Order specialised in high-end premium fashion brands which included, Alexander McQueen, Dior, Marc Jacobs,Pinko, Dior, Lavenham and Paul Smith.
By mid- 1994 Serene Order had expanded launching it sister store 'SO Serene' which offered 'faster' affordable fashion brands. This widen the choice for our customers to include affordable labels and streetwear brands Luke 1977 Clothing and Weekend Offender as well as a Religion Clothing concept store. In addition, a new denim room on the store’s first floor features collections from True Religion and Denham. Since Our launch in 1993 Serene order has grown rapidly and is now a global online fashion destination.

“We travel the world to search out new and up-and-coming labels to add to the choice we offer. We will always provide established brands but we know our customers are also looking for those one-off treasured pieces and we pride ourselves on being able to offer eclectic names alongside the more well-known labels”.